CYCLISTS and motorists are being urged to be extra courteous and to look out for one another in a brand new street security marketing campaign
The newest push by the Staffordshire Safer Roads Partnership is reminding cyclists to ‘Be secure, be seen’, and drivers to ‘Be secure, give house’ to cyclists.
The marketing campaign launches forward of the clocks going again on Sunday 25 October 2020.
Drivers are being requested to be extra conscious of cyclists and to permit further time and house for them to manoeuvre safely, particularly at roundabouts, junctions and when turning. The Freeway Code states 1.5m is a secure passing distance when overtaking cyclists at 30mph.
Cyclists also needs to ensure each they and their bikes are ready for the colder, darker rides by utilizing the right lights, sporting vivid or high-vis clothes to make sure they are often seen and all the time sporting a helmet which may assist stop a critical harm.
David Williams, Cupboard Member for Highways and Transport at Staffordshire County Council stated:
“Staffordshire has a few of the most secure roads within the nation, which is a file we’re extraordinarily happy with and have labored onerous to attain.
“With so many autos and cyclists now on our roads, it is vital for everybody to be thoughtful and respectful of different street customers whether or not that’s on a bicycle or in a automobile. By being courteous and following the foundations of the street we will all assist to cut back the variety of accidents and make our roads even safer.
“With the darker evenings and wintery climate upon us too, folks actually need to drive and experience based on the situations and ensure they’re seen to one another. There’s a lot of helpful recommendation on the partnership web site and I’d encourage folks to take a look.”
Eager bike owner Paul Lowton, aged 40 is supporting the marketing campaign. Paul stated: “Whether or not we prefer it or not, cyclists and drivers should share the street. I really feel much more assured setting out on a experience after I know that I’ve the precise equipment, and drivers will be capable to see me simply. We should always all take the time to study extra about sharing the street with different customers, to maintain everybody secure.”
Common driver and good friend of Paul, Nick Jones can be backing the marketing campaign. Nick stated: “This marketing campaign has highlighted for me the significance of overtaking cyclists safely and has given me a greater understanding of how cyclists use the street. I’m way more conscious of cyclists on my each day commute now.”
Daniel Jellyman, Cupboard Member for regeneration, infrastructure and heritage at Stoke-on-Trent Metropolis Council, stated:
“Public highways are there for everybody and we must always all respect each street consumer’s proper to journey in security. I nonetheless see some cyclists on the street when it’s darkish with no lights on, and that terrifies me as a result of it’s an accident ready to occur. However I additionally witness motorists driving previous cyclists far too intently, when if they simply waited one other 10 or 20 seconds, they’d be capable to cross way more safely. Winter is coming and we’d like drivers to be extra conscious of cyclists, and cyclists to verify they’re sporting all the precise tools and are lit up brighter than a Christmas tree.
“Street security is one in all our prime priorities and we’re frequently working with companions in neighbouring councils and the emergency companies to cut back street casualties in Stoke-on-Trent and Staffordshire. Fortunately our roads have a superb security file when put next towards different areas nationally because of all of the onerous work we put in and we’re decided to maintain it that method.”
The marketing campaign features a sequence of social media posts, suggestions and assets for drivers and cyclists, and persons are being requested to share the content material with mates, household and work colleagues.
Extra data on the marketing campaign and tips about staying secure on the roads may be discovered at www.staffssaferroads.co.uk/cyclist-driver-safety.